"Alexa, what's the weather today?"
Voice assistance has become a consumable product in the last five years with the market adaptation of Alexa, Siri, and Okay Google. We have it in our house, cars, phones and we want more from voice capabilities. The voice assistance does have additional capabilities along with security concerns. We will quickly discuss both.
The increase in podcast listeners has encouraged users to accept this form of audio information intake. 51% (144 million) of the US population has listened to a podcast, up from 44% in 2018 (Infinite Dial ‘19). This has introduced the market to ‘mass tailored marketing’ by changing the style or type of voice depending on region and ethnicity so the customer or another person feel more comfortable engaging with the audio voice caller.
Home appliances and utilities will become more so commanded by voice assistance. Machine learning, a type of artificial intelligence, in voice assistance will be able to detect which family member is at the house now and adjust the temperature to that specific persons liking without the person telling them to change the temperature. The AI will learn over time that the husband likes the house at 72 F, and the wife likes dim lights after 8 pm. These specific reactive AI will be marketed as living assistance tools, but they might have some security concerns.
Voice recognition can become a form of security, but it can also cause many unknown security breaches. Recording your voice might be needed for many applications, and if not careful, companies may be able to use the recording to sell to marketers or government agencies. Recording conversations will become a big topic for security for many consumers but could have many applications such as, a voice recognition that can copy your voice and read a bedtime story to your 3-year-old son when you are on a business trip.
Machine Learning in Voice Assistance will dominate the marketing and utility command market; be prepared, be excited!
Artificial intelligence is changing the business frontier, and dramatically impacting the office professional. The massive computing capabilities of artificial intelligence provides the means to create information from data in real-time. This in conjunction with empowered collaborating employees allows for real-time decision making. Leading beyond a competitive advantage to a business advantage. A business advantage can be likened to moving past the star quarter back to an entire team of stars.
Artificial intelligence helps people solve problems in today’s complex business world. Artificial intelligence is a set of technology tools made up of algorithms performing calculations on data sets to solve problems. Artificial intelligence provides the means to hyper focus on customers’ characteristics for and improved customer journey, in real-time. A familiar example, Facebook, using artificial intelligence, decides whether a news feed advertisement is appropriate based on the context of the user’s and friends’ posts and activities.
Artificial intelligence has the support of other disruptive technologies that culminate into the Fourth Industrial Revolution. This revolution is “characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres”, the World Economic Forum.
The entire conglomeration of the digital footprint such as applications, cloud computing, edge computing, artificial intelligence, hardware, RPA, and personal devices drives the change to the office professional. As the technology has revolutionized so must office professionals.
The revolutionized professional remains every company’s most important asset. Technology allows people to move away from repetitive tasks and silos and move to complex problem solving and innovation. Responsibilities are not a project or task. They are collaboration, problem-solving, innovation, and value creation within the digital platform ecosystem.
Being integral to a channel, employees are empowered which is materialized with governance embedded in the digital platform, and by the collaborative efforts upstream, downstream, and at intersections along the channels. Employees are responsible for achieving company goals with extensive liberty within a strictly defined digital platform.
As technology and professionals change, so does the collaboration with people to people; people to digital; and digital to digital. The collaborations are found in the end to end digital channels resulting in engagement with horizontal and vertical peers, and external customers. People’s collaboration is to add value, and not for collecting and manipulating data.
Sound judgement and decision-making are key professional attributes in a digital environment. Strategic goals embedded in an ethical culture provides a framework for direction in the deluge of data in the digital world. Companies’ cultures must have privacy and security at the forefront of all decisions.
Data moves to real-time information in an ecosystem of internal and external data, and touch points are evaluated continuously. Professionals must have a bird’s eye view on the digital channels and details, while remaining open to seeing the information from an experience first reference point. Breeding innovation.
Creating value becomes every professional’s goal in this new business model. The skills needed to create value are complex problem-solving, critical thinking, and ingenuity. This requires the ability to recognize patterns, anomalies, and relationships throughout the business model. Professionals become domain experts in the context of their company.
A new way of thinking is required in this new business model. This type of business model aggregates customers’ experiences and business processes into revenue. The result is accessibility of information, processes, and behaviors that lead to new solutions, higher performance levels, and innovation.
Change is required because technology is synonymous with continuous change, disruption, and competitive advantage. Historically, continuous change and disruption were negatives; and competitive advantage was limited. This revolution changes all of this. The disruptive technology provides opportunities for improved customers’ experiences and new profit pools in real-time.
The Fourth Industrial Revolution has arrived. Like all prior revolutions, businesses change. This has a ripple effect to people. The difference of this revolution is the direct impact to the white collar professional. Resulting in a new office professional emerging with the disruptive technology.
The office professional will “look and feel” completely different. A quick summation of this new professional is an empowered employee that works cohesively across the company’s ecosystem, internally and externally. Highlighting customer experience through data, and innovation.
Interested in learning more? Check out the product AI: Impact to the Office Professional here.
Listen to this enlightening interview with Kelly Mattarocci as she discusses what companies should be talking about when it comes to new styles of technology-ready business models. Also hear 8 benchmarks for companies to be ready for an AI strategy today. Listen here. Podcast by the AICPA-CIMA.
Using AI for better business strategies modernizes the way business is done. AI aggregates customers' experiences and business processes into revenue in real-time. Learn how in this podcast titled, "Using AI for Better Business Strategies" by TICH's founder, Kelly Mattarocci; an interview by the AICPA-CIMA.